Insights
My work is grounded in a combination of deep theory, ongoing testing, and strategic agile iteration. I treat theory and experience as two indispensable elements, holding them in tension and using each to enrich the other.
Don’t Start with Your Service Business’ “Unique Selling Proposition.”
What truly makes an organization stand out in a crowded market? It's more than a catchy slogan. I share insights from my own experience on why the "Unique Selling Proposition" misses the mark and what works instead. #BusinessBranding #ServiceBusiness #MarketingTips