Capabilities
We specialize in communications and public relations for clients who value attentiveness, depth, clarity, and sustainable brand growth over artificial hype.
We collaborate with our clients to develop messaging that goes beyond the shallow tactics of so much contemporary marketing. We value time, depth, and a balance of plainspoken clarity alongside connective empathy.
Our three primary offerings work independently, but also can build on each other to create a complete communications framework for your business.
Fractional CMO & Managed Execution
We provide both the critical strategy you need and the managed execution that gets results. We work with vetted fractional specialists and top-ranked vendors to build a framework that meets your needs while also allowing streamlined reporting and management.
Retainers begin at $2,500 per month & are customized for clients’ needed scope
Social Media Management & Advertising
Thought Leadership
Media Relations
SEO/AEO
Complete Email Nurture Frameworks
Community Engagement & Management
Speaking Opportunities, along with Media & Presentation Coaching
Brand Messaging Strategy
Dr. Tracy works with you, along with key team members and/or stakeholders, to develop your complete brand messaging. An initial 2.5 hour interview results in a draft guide, which is refined over a follow-up 1 hour conversation. The resulting document is a key resource for any marketing work, whether from our agency or another provider.
Brand Messaging Workshops begin at $4,000.
3.5 Hours of Conversation with Your Team and a Specialist in Rhetoric and Communication
Brand Value Propositions & Pillars
Robust Client Avatars
Tone & Voice Guidelines With Practical Guidance
Visual Brand Guidelines
Client Journey Narratives From Disruption to Resolution & Celebration
Practice Transition Communications
Transitioning your medical or legal practice to new ownership is a complex process, and maintaining the trust and goodwill of clients is critical. We guide you through the necessary communications for a successful transition, complying with ABA Model Rule 1.17 for legal firms and working with HIPAA-compliant vendors for medical practices.
Practice Transition Packages begin at $5,500.
Co-authored Handover & Introductory Letter for patients/clients
Local and Regional Press Releases
Staff FAQ and Front Desk Playbook
Social Media Awareness Campaign
Website & Google Business Profile Updates
Want to work together?
We partner with leaders who value depth, discretion, and rhetorical precision. Reach out to initiate an exploratory conversation with Dr. Tracy regarding your firm's communications posture.